The one number that tells investors if your business works

Before revenue, before users — there's one ratio that shows whether your business makes sense: LTV/CAC.

Lifetime value divided by customer acquisition cost. If it's above 3, you're in a good place. Below 1, you're burning money on every customer.

Most founders don't know this number. The ones who do — and can show it — get taken seriously. xcelit helps you track and display it so investors can see it at a glance.