ai
You can’t ignore Google Zero anymore
28 Jul 2026
You can’t ignore Google Zero anymore
What happened
- Google and websites had an arrangement where Google collected data and indexed webpages in exchange for sending traffic to websites.
- The traditional deal between Google and websites appears to be dead.
- Google traffic to websites is drying up.
- Reddit is interested in getting out of an AI training deal.
- Publishers are considering blocking Google from crawling their sites.
- Google's Search business is feeling the AI crunch.
- OpenAI accidentally hacked Hugging Face.
- Ford has made a deal with Apple Maps.
Why founders should care
- May indicate faster shipping cycles for teams adopting the new tools.