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How meaning helps us endure life's toughest challenges
24 Jul 2026
How meaning helps us endure life's toughest challenges
What happened
- Life is never made unbearable by circumstances, but only by lack of meaning.
- The quotation is often associated with psychiatrist Viktor Frankl.
- Research in psychology has repeatedly linked a sense of meaning or purpose in life to resilience, lower stress responses, and better mental and physical health indicators.
- In healthcare, patients who connect treatment to personally significant goals often adhere more consistently.
- In workplaces, employees who see how their tasks contribute to valued outcomes report higher engagement and persistence.
Why founders should care
- May indicate faster shipping cycles for teams adopting the new tools.