Corumm: Ex-Corporate Duo Bets on Bootstrapped Wellness

A bootstrapped bet on premium wellbeing

Rahul Singhal and Anshul Khullar spent more than two decades in corporate leadership before turning to wellness. Singhal previously served as CEO of IKA India, Business Head for South Asia at Sidel, and Sales Director for South Asia at GE Renewable Energy. Khullar's background spans Chief Business Officer at Zee Studios, Vice President at Disney Star, and Head of Business Applications and IT at The Walt Disney Company India.

Their new venture, Corumm, is a Gurugram-based preventive wellbeing platform that combines meditation with non-clinical therapies in a community setting. The first location — a 3,400 sq ft soundproof studio on Golf Course Road — is set to open next month.

What Corumm offers

The studio will run 45 guided programmes across different intensity levels, positioning itself as a preventive, community-oriented alternative to both boutique wellness studios and app-based meditation platforms. Beyond individual memberships, Corumm has built a corporate revenue line: "disconnect and reconnect" sessions for companies generate roughly Rs 1 lakh per engagement.

Self-funded first, external capital later

The founders put up Rs 1.3 crore of their own money to build the first studio — a self-funded start that, per the report, may indicate a preference for validating the model before bringing in outside investors. A second Gurugram studio is next on the roadmap, for which the founders are targeting a Rs 2 crore to 2.5 crore raise. That raise is not yet secured, and the report does not specify whether it will come from external investors or additional founder capital.

Beyond the second Gurugram location, the expansion plan includes a South Delhi studio, followed by entries into Bengaluru, Mumbai, and Hyderabad. No timelines have been given for either the second studio or the South Delhi expansion.

The numbers behind the pitch

Singhal estimates that around 41,000 high-net-worth individuals live within a five-kilometre radius of the Golf Course Road location — a data point underpinning the studio's location strategy. He also projects that the studio will reach EBIT profitability at around 100 members, with an estimated EBIT margin near 55%. These figures are projections rather than confirmed results, since the first studio has not yet opened.

The broader market backdrop is favorable on paper: India's health and wellness market was valued at roughly $164 billion in 2025 and is projected to reach nearly $258 billion by 2034.

A crowded field

Corumm will compete directly with established players including SARVA, Antar by The House of Meditation, The Art of Living, and Heartfulness. Indirectly, it also faces competition from digital meditation platforms like Headspace and Calm, and mental health companies such as Amaha and YourDOST. The report notes this landscape spans both community-based, in-person studios and app-based digital platforms — two distinct value propositions that Corumm will need to differentiate against.

What's missing from the picture

Several details remain undisclosed: individual membership pricing beyond the corporate session rate, current member count or actual revenue traction, and the specifics of the non-clinical therapies offered alongside meditation. Until the first studio opens and the second is funded, Corumm's unit economics — the 100-member profitability target and 55% EBIT margin — remain estimates rather than track record.

Why founders should care

Corumm's early moves illustrate a pattern worth watching for founders building premium, location-based businesses. Self-funding a first unit before raising capital may plausibly reduce dilution risk while giving founders leverage to prove demand — though it also means the founders alone absorb the risk if member acquisition falls short of the 100-member breakeven target. The corporate B2B session revenue stream is a notable hedge: bundling a B2C wellness offering with a B2B service could likely smooth out early revenue volatility for similar consumer-facing startups. Founders eyeing HNI-dense micro-markets may also find Corumm's five-kilometre radius analysis a useful, replicable framework for location-based customer targeting. That said, with multiple entrenched direct competitors and low-cost digital alternatives already serving the same audience, Corumm's ability to convert market-size optimism into actual membership numbers is the real test — one that will only be evident once the first studio is operating and revenue data exists.