product
Apple won't let me show my app
28 Jul 2026
Apple won't let me show my app
What happened
- For the first time in its history, non-game apps have overtaken games as the #1 revenue source on the App Store.
- The App Store is seeing a deluge of vibe coded apps being submitted each day.
- After submitting a new app update for review, the message received states that a response should come in 24 to 48 hours.
- Some of the most used apps in the world, like X, are facing delays of a week or more.
- The author's initial submission for Wiseday managed to get a review in 3 days.
- Apple's rejection message stated: 'The screenshots do not show the actual app in use in the majority of the screenshots.'
- Apple's guidance stated: 'Screenshots should highlight the app's core concept to help users understand the app's functionality and value.'
Numbers
- Some of the most used apps in the world, like X, are facing delays of a week or more. (1 week or more)
- The author's initial submission for Wiseday managed to get a review in 3 days. (3 days)
Why founders should care
- May indicate faster shipping cycles for teams adopting the new tools.